The Funnel Detective Archive
Key Evidence: Essential Case Files
Hand-picked investigations covering crucial funnel principles and high-ROI tactics.
Affiliate Funnels: Stop Slapping Links, Start Building Machines
Why direct linking kills your EPCs & the 3 core funnels serious affiliates use to scale.
3 Reasons Your Info Product OTO is Failing (The Autopsy Report)
Identifying the fatal flaws: Is it relevance, the offer, or timing? Let's find out.
Cart Abandonment: Stop Blaming Shipping (Look Here Instead)
Uncovering the hidden friction points in your checkout flow that are really killing sales.
Latest Funnel Investigations
Catch up on the most recent funnel strategies, breakdowns, and CRO tactics from the newsletter.
Case Study: Building a New Ecom Funnel From Scratch (Part 1 - The Blueprint)
Tired of Ecom funnels that flop? Here’s my operator's plan for one that works.
The "Looks Good, Doesn't Sell" Product Page & How to Fix It
Getting the clicks, but not the "Add to Carts"? Let's dig in.
Affiliate Funnels: Stop Slapping Links, Start Building Machines
Why direct linking kills your EPCs & the 3 core funnels serious affiliates use to scale.
3 Reasons Your Info Product OTO is Failing (The Autopsy Report)
Identifying the fatal flaws: Is it relevance, the offer, or timing? Let's find out.
Cart Abandonment: Stop Blaming Shipping (Look Here Instead)
Uncovering the hidden friction points in your checkout flow that are really killing sales.
Why Isn't My Landing Page Converting? (5 Likely Culprits)
It often comes down to basic flaws hiding in plain sight. Let's investigate the top 5 suspects.
Good Clicks, Bad Conversions? Check Your Ad Scent.
Stop blaming ads – this hidden leak between your ad and landing page might be the real conversion killer.
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